A Discussion With Marton Ven on Blockchain Technology
Marton Ven is CMO at TE-FOOD International, which provides traceability solutions for livestock and fresh food companies. He’s also the co-founder of Flumen, a company that provides electric car fleet charging. I asked Marton some questions on topics such as blockchain technology solutions, collecting data, and market research. Traceability in the Food Industry Alex Ross: […]
A Conversation With Gary Feldman on Digital Marketing and Consumer Insights
Gary Feldman is Vice President, Consumer Insights for Marcus by Goldman Sachs®. He has experience in multiple industries such as digital media, finance, technology, and entertainment. His specialties include OTT (Over-the-Top) video streaming, developing consumer-centric business strategies, and building, leading and coaching high-performance teams. In this interview, I ask Gary to share some of his […]
A Conversation With Erik Christensen on Consumer Insights
Erik Christensen is Consumer Insights Director at Daisy Brand. He’s also worked with brands such as WhiteWave Foods and Procter & Gamble. He has broad experience in areas such as segmentation and competitive analysis. In this interview, I ask Erik to share some ideas about emerging trends in consumer insights and retail. Collecting Data Alexa […]
A Conversation With Chris Hardisty on E-commerce and Retail Fashion
Chris Hardisty is Vice President of Retail and Digital at leading fashion brand Lacoste. His past positions include Director of Global E-commerce at Timberland and VP Ecommerce at PUMA. He’s also Vice Chair Executive Committee of the National Retail Federation. Biggest Changes in Retail Over the Last Decade “Today, it’s unimaginable to envision a successful […]
A Conversation With April Sabral on Business, Leadership, and Online Learning
April Sabral was a VP at DavidsTea and has worked in sales and leadership roles at companies such as Starbucks, Apple, Gap, and others. With over 25 years of retail experience in multiple countries, April is also a Certified Leadership Coach and founder of retailu.ca, an e-learning site for retail managers. The Growth of Remote Learning […]
A Conversation with Caroline Papadatos on Building Customer Loyalty
Caroline Papadatos is Senior Vice President of LoyaltyOne Global Solutions, which specializes in consumer loyalty and customer experience design and management. She also leads LoyaltyOne Corporate Marketing and Thought Leadership and has a proven track record across B2B and B2C industries in designing and managing loyalty coalitions and delivering innovative customer loyalty and retention strategies. […]
A Conversation With Ke Ran on E-commerce and Optimizing Shopper Experience
Ke Ran is Shopper Insight Lead at Campbell Soup Company. She provides thought leadership to many brands within Campbell’s large portfolio such as Pepperidge Farms, C-Fresh, and Plum. She plans e-commerce strategy and designs strategies to optimize shoppers’ experience. She also has experience with other Fortune 500 companies including Duracell and Procter & Gamble. The […]
A Conversation With Brian Hoffstedder on Innovative and Human-centric Marketing
Brian Hoffstedder is the Director of Marketing & Insights at The Clorox Company. He’s an innovative marketer who takes a human-centric approach to building businesses. He’s also worked with other companies including Walmart, Target, Kroger, Sam’s Club & Whole Foods, so he has quite a bit of experience working with some of the nation’s leading […]